Partner, Jan 2013 - Jan 2016
Los Angeles, CA
Managing partner of a socially-conscious backpack manufacturer and lifestyle brand. Top-down execution experience in most aspects of small retail brands including branding, e-commerce, merchandising, wholesale, digital marketing, social media, creative content, production management, supply chain and public relations.
Co-designed and produced backpacks, apparel & tote bags and more.
Co-created & produced all content for e-commerce site & promotion.
Served as Creative Director and managed photographers and video teams during product & lifestyle photoshoots.
Managed digital advertising campaigns resulting in over $250k a year in online sales.
Managed digital & traditional marketing budget.
Hosted collaborative pop-up events with like-minded brands such as Warby Parker & Toms.
Coordinated brand presence at major fashion trade shows in Las Vegas.
Developed PR partnerships with high-profile publications for maximum brand exposure.
Partnered with Scion cars & Apple to bring Stone & Cloth into nationally-televised commercials.
Co-created a Kickstarter fundraising campaign that raised over $50,000 in pre-purchased product.